Cherry-throated tanager Conservation Program (PCSA) is a partnership among IMD and TCC - Transmissora Caminho do Café, and serves a solicitation from state (IEMA) and federal (IBAMA) environmental bodies, and communities, which solicited TCC its sponsorship toward species conservation. 
Foreseen actions are supported by public policies prescribed by ICMBio's National Atlantic Forest Birds' Plan of Action. It represents the opportunity to promote diverse endangered species' conservation, primarily, to comprehend Nemosia rourei's species dynamics (considered critically endangered).
Besides field research activities, the program includes awareness actions, environmental education, and community engagement on conservationist practices.